This Proposal
The Story We're Telling
This proposal follows a deliberate narrative arc — from demonstrating that we understand Liberty's business better than any other vendor, through why this problem demands a custom solution, to what we'll build and why Bonfire is the right team to build it.
We understand your business
The franchise model, Zee Funds, Managed Operations, and the daily friction that makes the current platform a bottleneck.
A custom platform is the right answer
Liberty's requirements span eight disciplines that no off-the-shelf DAM can satisfy together. Deep integrations become first-class features, not bolt-ons.
Here's what we'll build
Eight integrated modules — from a live-preview Design Builder to a direct-to-AP claims workflow — all built on Liberty's existing Azure infrastructure.
Why Bonfire is the obvious choice
Five years of institutional knowledge, technical familiarity with Liberty's existing systems, and a lean senior team that works directly with you.
Key Highlights
What This Proposal Addresses
Liberty Tax's RFP requests a Digital Asset Management solution that combines commerce and fund management. We're proposing something more comprehensive — and we're scoping it to Liberty's actual workflows, not a generic feature checklist.
Fully Owned by Liberty
All code lives in Liberty's Azure. No per-seat licensing, no vendor lock-in, no data export restrictions. Liberty controls the roadmap from day one.
Replaces Multiple Systems
One platform replaces Ansira (DAM/storefront), Zendesk (Canada claims), and the manual CSV/spreadsheet workflows that currently connect them.
Built on Liberty's Infrastructure
We're building on top of systems we already know — the Admin System, Entra ID, Dynamics GP, and FranConnect are first-class integrations, not discovery items.
Ready for Convention 2027
June 2027 go-live gives franchisees a full season on the new platform before Convention 2027, with time for training and transition support built in.
AI-Assisted Development
A genuine 30% efficiency gain from AI tooling reduces the gross estimate from ~1,676 hours to 1,309 net hours — a real reduction, not a margin adjustment.
Dual-Country from Launch
US and Canada unified in a single platform with in-app currency toggle, PIPEDA compliance, and Canada's Zendesk claims workflow fully replaced.
Liberty Tax issued a Digital Asset Management RFP on May 4, 2026, with a submission deadline of July 1, 2026. This microsite is BonfireLA's formal response. The full Capabilities Response Matrix appears in the Technical Architecture section.